Hi! I'm Zakarias,

A UX researcher with over four years of experience uncovering how we can improve people’s lives and making everyday interactions smoother. Here, you’ll find a selection of projects where I’ve transformed user insights into meaningful experiences.

Take a look around to see how UX research can make a difference!

Companies I have worked with

Portfoilio Project Highlights

Customer Personas

This tactical research project aimed to develop a customer persona framework to enhance lead quality, align marketing strategies with customer needs, and foster a shared understanding across teams to improve collaboration and customer-centricity.

Increasing Organic Sharing

This evaluative research project focused on enhancing organic sharing by understanding how coaches use the "share recording with opponents" feature with goal of increasing product-led growth through improved user engagement and sharing motivations.