Hi there!
I’m Zakarias – a curious researcher, anthropologist, and analyst who’s all about understanding people and uncovering the 'why' behind their behaviors. With over four years of experience in mixed-methods user experience research and product research, I love transforming insights into meaningful, thoughtful solutions.
From reducing everyday headaches to crafting seamless interactions, my goal is to turn complex problems into simple solutions. Take a look at some of my projects below – and see how I aim to create experiences that make people's lives better, even if only a little.
Companies I have worked with
Portfoilio Project Highlights
Customer Personas
This tactical research project aimed to develop a customer persona framework to enhance lead quality, align marketing strategies with customer needs, and foster a shared understanding across teams to improve collaboration and customer-centricity.
Increasing Organic Sharing
This evaluative research project focused on enhancing organic sharing by understanding how coaches use the "share recording with opponents" feature with goal of increasing product-led growth through improved user engagement and sharing motivations.