Hi there!

I’m Zakarias Drabaek - a danish UX-driven anthropologist and analyst passionate about uncovering the “why” behind people’s behaviors. With 5+ years of mixed‑methods quant and qual UX and product research under my belt, I reduce everyday headaches by crafting seamless user experiences and turning complex problems into simple solutions.

Take a look at my research projects below to see how I create experiences that improve people’s lives and help businesses grow - even if only a little.

Companies I have worked with

Portfoilio Project Highlights

Customer Personas

In this tactical research i applied the customer‑persona framework—mapping each archetype’s goals, challenges, decision‑drivers, and buying‑journey—to turn vague audience data into clear, actionable guidance that enabled sharper lead targeting, customer‑aligned messaging, and seamless cross‑team collaboration

Increasing Organic Sharing

I conducted a user study to uncover why and how football coaches share game‑ and practice‑footage with their opponents via Veo. By pinpointing their key motivations and pain points, we revamped the sharing experience—resulting in a 15% increase in organic shares.